SaleHoo

SaleHoo is a New Zealand-based eCommerce platform founded in 2005. It provides a vetted wholesale supplier directory, a Shopify dropshipping tool, and market research capabilities for online sellers.

Sellers use it to find and vet product suppliers without trawling open marketplaces like AliExpress on their own.

SaleHoo in Detail

SaleHoo has two main products.

1. The SaleHoo Directory gives sellers access to over 8,000 vetted wholesale suppliers and dropshippers. Every supplier goes through SaleHoo’s vetting process before being listed, which reduces the risk of dealing with unreliable vendors compared to open marketplaces.
2. SaleHoo Dropship is a dedicated Shopify integration for importing products from SaleHoo’s catalog directly into a Shopify store, with automated inventory syncing and one-click fulfillment.

Key features of the Directory include:

• Supplier filtering. Search by product category, shipping origin, supplier type (dropshipper, wholesaler, or manufacturer), and price range.
• Pre-vetting. Suppliers go through a qualification process before appearing in the directory.
• Direct supplier contact. Sellers reach out to suppliers individually to negotiate terms and pricing.
• Market Research Labs. A built-in tool to help identify trending products with strong demand before committing to a supplier.
• 60-day money-back guarantee. Applies to Directory and Dropship subscriptions.

These features make SaleHoo most useful as a research and supplier-discovery tool, particularly for sellers who want to verify supplier legitimacy before building a sourcing relationship.

SaleHoo Pricing

SaleHoo’s current pricing is available on its official pricing page. At the time of writing, the Directory starts from $9 per month billed annually, with a lifetime access option also available. Dropship plans are priced separately.

A 7-day trial is available for $1 across all plans. A Shopify subscription (starting at $39 per month) is required separately if you want to use the Dropship integration.

SaleHoo vs. AliExpress

The main difference between SaleHoo and sourcing directly from AliExpress is the level of supplier vetting.

AliExpress is an open marketplace where any seller can list products, and quality varies widely. SaleHoo’s directory screens suppliers before listing them, which reduces scam risk and gives sellers a more reliable starting point for sourcing.

The tradeoff is catalog size. AliExpress has a far larger product range. SaleHoo’s 8,000 suppliers cover most mainstream categories but represent a more curated and limited selection.

Why Is SaleHoo Important for eCommerce Sellers?

Finding reliable suppliers is one of the most time-consuming parts of starting a dropshipping business. SaleHoo’s pre-vetted directory reduces that research burden significantly.

The Market Research Labs tool helps sellers validate product ideas with real demand data before investing in listings and ads, reducing the risk of launching a product that doesn’t sell.

SaleHoo works best as one part of a broader setup. It doesn’t build a store or automate fulfillment end-to-end, so sellers still need a Shopify store and a separate fulfillment workflow alongside it.

Frequently Asked Questions

Is SaleHoo legitimate?

Yes, SalesHoo is legitimate. It has been operating since 2005 and is a registered New Zealand company. It backs its products with a 60-day money-back guarantee and offers a 7-day $1 trial so sellers can evaluate the platform before committing.

Does SaleHoo work with Amazon?

Yes, SaleHoo’s supplier directory can be used to source products for Amazon listings. However, the automated Dropship integration is Shopify-specific, with no direct Amazon import or order-syncing feature.

Can SaleHoo build a Shopify store?

No, SaleHoo is a supplier research and sourcing tool. It does not build or design a store. Sellers who need a complete store setup need a separate solution, such as an AI store builder, before SaleHoo’s tools become useful.