Glossary - Build Your Store
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Dropshipping Glossary

Understanding key terms and metrics is essential for success in the eCommerce landscape.
These insights will guide you on where to focus your efforts as you grow your business.

A
A/B Testing AI
AI-driven A/B testing uses algorithms to test multiple versions of a page, product description, or ad automatically. It identifies the highest-performing variation faster than manual methods, helping optimize conversion rates. Read Full Description
Abandoned Cart Email
An automated follow-up email sent to customers who added items to their cart but didn’t complete checkout. It’s one of the most effective eCommerce strategies for recovering lost revenue. Read Full Description
AI Ad Creatives
AI-powered tools that generate ad copy, visuals, and even video ads automatically. They allow sellers to quickly test variations and improve campaign performance. Read Full Description
AI Copywriting
The use of artificial intelligence to create written content like product descriptions, landing pages, and blogs. It speeds up production while ensuring the content is persuasive and SEO-friendly. Read Full Description
AI Dropshipping
The integration of artificial intelligence tools and software into the standard dropshipping business model to automate, streamline, and optimize various tasks. Read Full Description
AI Name Generator
An AI-based tool that suggests creative, brandable business or store names. Many also check domain and social handle availability to streamline the branding process. Read Full Description
AI Product Descriptions
Automatically written product descriptions created by AI to be engaging, keyword-rich, and optimized for conversions. They save time while maintaining a professional tone. Read Full Description
AI Sales Funnel Builder
AI-powered software that creates and optimizes complete sales funnels, from landing pages to checkout. It ensures a smoother customer journey and higher conversion rates. Read Full Description
AI Shopping Assistant
An intelligent digital tool that uses artificial intelligence (AI) to help customers throughout their online (and sometimes in-store) shopping journey. Unlike basic, rule-based chatbots, these assistants leverage technologies like natural language processing (NLP), machine learning (ML), and generative AI to understand user intent, provide personalized recommendations, and guide the purchase process in a human-like, conversational […] Read Full Description
AI Store Builder
A platform that uses AI to build fully functional eCommerce or Shopify stores in minutes. It usually comes preloaded with products, designs, and optimized layouts. Read Full Description
AI Theme Detector
A tool that scans Shopify stores to reveal which theme is being used. It helps entrepreneurs replicate design ideas from successful competitors. Read Full Description
AI UGC Generator
Artificial intelligence that produces user-generated content style ads like reviews, testimonials, or influencer-like videos. It allows brands to create authentic content without hiring creators. Read Full Description
AliExpress Dropshipping
A dropshipping model where products from AliExpress are listed on a store and only purchased when a customer orders. The supplier ships directly to the buyer, eliminating inventory and storage costs. Read Full Description
AutoDS
An automation platform for dropshipping that manages product imports, fulfillment, order tracking, and store creation. It’s designed to save time and simplify scaling. Read Full Description
Average Order Value (AOV)
A metric showing the average amount customers spend per transaction. Increasing AOV through upselling, bundles, or free shipping thresholds is a key profitability strategy. Read Full Description
B
BigCommerce
A leading eCommerce platform similar to Shopify, offering store creation, payment integration, and scalability for growing businesses. Read Full Description
Bounce Rate
The percentage of visitors who leave a website after viewing only one page. A high bounce rate often signals poor content or design issues. Read Full Description
Break-Even ROAS
The Return on Ad Spend (ROAS) at which advertising campaigns neither lose nor make money. It’s critical for measuring ad efficiency. Read Full Description
C
Cart Abandonment
When a customer adds items to their cart but does not complete the purchase. Reducing cart abandonment is key to increasing revenue. Read Full Description
Chatbot
An AI-powered virtual assistant that communicates with customers via chat. It improves support, answers FAQs, and can help with product recommendations. Read Full Description
ChatGPT
A conversational AI model developed by OpenAI, widely used for generating content, answering queries, and automating communication. Read Full Description
Checkout Process
The steps customers take to complete a purchase. A streamlined checkout reduces friction and increases conversion rates. Read Full Description
Churn Rate
The percentage of customers who stop purchasing over a given time. It’s a vital metric for subscription-based eCommerce businesses. Read Full Description
Conversion Funnel
The journey customers take from awareness to purchase. Optimizing each stage of the funnel improves sales performance. Read Full Description
Conversion Rate
The percentage of visitors who complete a desired action, like making a purchase. Higher conversion rates equal more sales with the same traffic. Read Full Description
Cross-Selling
A sales technique where related products are suggested to customers. It increases order value and enhances the customer experience. Read Full Description
CTR (Click-Through Rate)
The percentage of users who click on an ad or link compared to total impressions. It measures ad or copy effectiveness. Read Full Description
Customer Acquisition Cost (CAC)
The average cost to acquire one customer through marketing or sales activities. Keeping CAC low is crucial for profitability. Read Full Description
Customer Journey Mapping
The process of visualizing each step a customer takes with a brand. It helps optimize touchpoints for a better experience. Read Full Description
Customer Lifetime Value (CLV)
The total revenue a business expects from a customer during their relationship. Increasing CLV is key to long-term growth. Read Full Description
Customer Support Automation
The use of AI and software to handle customer service tasks like FAQs, refunds, or chat responses. It reduces workload while improving response times. Read Full Description
D
Dropshipping
An eCommerce model where the store doesn’t hold inventory. Instead, products are shipped directly from suppliers to customers. Read Full Description
Dynamic Pricing AI
Artificial intelligence that adjusts product prices in real time based on demand, competition, or stock. It helps maximize profit margins. Read Full Description
E
E-Commerce
The buying and selling of goods or services online. It’s the foundation of platforms like Shopify and BuildYourStore.ai. Read Full Description
Email Marketing
The use of email campaigns to nurture leads, promote products, and increase sales. It remains one of the highest ROI marketing channels. Read Full Description
ePacket Shipping
A low-cost shipping option from China, widely used in dropshipping. It offers relatively fast delivery compared to other methods. Read Full Description
F
Facebook Ads
Paid advertising on Facebook and Instagram that helps businesses reach targeted audiences. It’s one of the main traffic sources for dropshipping stores. Read Full Description
Fulfillment
The process of receiving, packaging, and shipping customer orders. In dropshipping, fulfillment is handled by the supplier. Read Full Description
G
Generative AI
AI that can create content, such as text, images, or videos. In eCommerce, it powers store design, copy, and product descriptions. Read Full Description
Generative Search Optimization (GSO)
Optimizing content for AI-driven search results like Google AI Overviews. It’s the next frontier of SEO. Read Full Description
Ghost Commerce
Ghost commerce is a business model where products are sold online without the seller holding or managing any physical inventory. Instead, it uses digital marketing to promote products sold by third parties, often through methods like dropshipping, affiliate marketing, or white labeling. Read Full Description
Google AI Overviews (AIO)
Google’s generative AI summaries that appear in search results. They pull key answers from multiple websites. Read Full Description
Google Analytics 4 (GA4)
Google’s analytics platform for tracking traffic, behavior, and conversions on websites and stores. Read Full Description
Google Shopping Ads
Product-based ads that display in Google search with images, prices, and store links. They’re essential for eCommerce growth. Read Full Description
H
Heatmap Tool
A visualization tool showing where users click, scroll, or focus on a webpage. It helps optimize design for conversions. Read Full Description
Hero Section
The top section of a homepage that usually contains the headline, image, and call-to-action. It’s critical for grabbing visitor attention. Read Full Description
I
Influencer Marketing
Partnering with influencers to promote products through authentic content. It drives trust and brand awareness. Read Full Description
Inventory Management
The process of tracking stock levels, sales, and supplier orders. Effective inventory management prevents overselling or stockouts. Read Full Description
J
Just-in-Time Inventory (JIT)
A supply chain strategy where products are ordered and received only when needed. It reduces inventory costs but requires reliable suppliers. Read Full Description
K
Key Performance Indicators (KPIs)
Metrics used to measure business success, like revenue, traffic, or customer acquisition. Read Full Description
Keyword Research
The process of finding search terms customers use. It drives SEO strategy and helps target relevant audiences. Read Full Description
L
Landing Page
A standalone page designed to capture leads or drive sales. In eCommerce, it’s often optimized for a single product or offer. Read Full Description
M
Machine Learning (ML)
A type of AI that allows systems to learn from data and improve performance without explicit programming. Read Full Description
Merchant Account
A type of bank account that allows businesses to accept credit card payments. Read Full Description
Meta Description
The short snippet displayed in search results under a page title. It impacts SEO and click-through rate. Read Full Description
Meta Title
The headline displayed in search engine results. It’s critical for SEO and enticing clicks. Read Full Description
Mobile Commerce (M-Commerce)
Shopping and transactions completed via mobile devices. Mobile optimization is essential for modern stores. Read Full Description
N
Natural Language Processing (NLP)
AI technology that enables machines to understand human language. It powers chatbots, search, and content creation. Read Full Description
O
Off-Page SEO
SEO efforts made outside a website, like backlinks, guest posts, or PR. Read Full Description
Omnichannel Commerce
A sales approach that provides customers with a seamless experience across channels—online, in-store, and mobile. Read Full Description
On-Page SEO
SEO practices applied directly on a webpage, such as headings, content, and meta tags. Read Full Description
Order Automation
Software that automates the processing and fulfillment of online orders. It reduces manual work and errors. Read Full Description
P
Payment Gateway
A service that processes payments between a store and customers. Examples include PayPal and Stripe. Read Full Description
Point of Sale (POS)
A system that allows stores to process payments in person. Shopify POS connects online and offline sales. Read Full Description
Predictive Analytics
The use of data and AI to predict future customer behavior. It helps optimize marketing and inventory decisions. Read Full Description
Print on Demand (POD)
A dropshipping model where custom products like t-shirts or mugs are printed only after a customer orders. Read Full Description
Private Label Dropshipping
A model where dropshippers sell products branded with their own logo. It adds exclusivity and brand value. Read Full Description
Product Image Optimization
The process of compressing and improving product photos for speed, SEO, and conversions. Read Full Description
Product Importing Tool
Software that allows store owners to quickly add products from marketplaces like AliExpress. Read Full Description
Product Page
A webpage dedicated to showcasing one product with images, details, and a buy button. Read Full Description
Product Research Tool
A tool that helps identify trending or “winning” products for dropshipping. Read Full Description
Profit Margin
The percentage of revenue left after costs are deducted. Higher profit margins indicate healthier business. Read Full Description
Q
Q4 Sales (Holiday Season)
The peak sales period (October–December) for eCommerce. Black Friday and Christmas drive massive revenue. Read Full Description
QR Code Payments
A payment method where customers scan a code with their phone to complete checkout. It’s quick and mobile-friendly. Read Full Description
R
Responsive Design
Web design that adapts to all screen sizes, from desktop to mobile. It’s essential for user experience and SEO. Read Full Description
Retargeting
Advertising that targets users who have already interacted with a brand but didn’t purchase. It’s a high-ROI ad strategy. Read Full Description
Return on Ad Spend (ROAS)
A metric that measures revenue earned for every dollar spent on ads. Read Full Description
Return Policy
The rules and procedures for customers returning items. Clear policies build trust and reduce disputes. Read Full Description
S
Search Console
A free Google tool that monitors a website’s performance in search results. Read Full Description
Search Engine Optimization (SEO)
The process of optimizing a website to rank higher on search engines. Read Full Description
Secure Sockets Layer (SSL Certificate)
A security feature that encrypts data and provides the HTTPS padlock on websites. Read Full Description
SERP (Search Engine Results Page)
The page users see after searching on Google or another engine. Read Full Description
Shipping Carrier
Companies like FedEx, DHL, and USPS that handle product delivery. Read Full Description
Shopify
A leading eCommerce platform allowing users to build and scale online stores. Read Full Description
Shopify AI Store Builder
Shopify’s built-in AI tool that generates complete stores from keywords. Can also refer more generally to store builders which create a Shopify store. Read Full Description
Shopify App Store
A marketplace of third-party apps to extend Shopify’s functionality. Read Full Description
Shopify Bundles App
A Shopify app that allows sellers to offer product bundles. Read Full Description
Shopify Collabs
A tool for connecting Shopify merchants with influencers and creators. Read Full Description
Shopify Dropshipping
Using Shopify to build a store that fulfills orders via dropshipping suppliers. Read Full Description
Shopify Flow (Automation)
An automation tool for Shopify Plus that simplifies workflows and tasks. Read Full Description
Shopify Payments
Shopify’s built-in payment gateway. Read Full Description
Shopify Plus
Shopify’s enterprise-level solution with advanced customization. Read Full Description
Shopify POS
Shopify’s point of sale system for in-person retail. Read Full Description
Shopify Theme
The design template of a Shopify store. Read Full Description
Shopify Theme Store
Shopify’s marketplace for free and premium themes. Read Full Description
SMS Marketing
Text message campaigns used to promote sales or recover carts. Read Full Description
Social Commerce
A subset of ecommerce that involves selling products and services directly through social media platforms. It allows consumers to discover, research, and purchase items within the social media app, streamlining the buying experience by keeping the entire transaction on the platform. Read Full Description
Storefront Design
The overall look and layout of an online store. Read Full Description
Supplier Directory
A database of suppliers that dropshippers can source products from. Read Full Description
T
Technical SEO
Website optimizations like site speed, schema, and crawlability. Read Full Description
TikTok Ads
Paid ads on TikTok to reach targeted audiences with short-form video. Read Full Description
Tracking Number
A code provided by carriers so customers can follow their order status. Read Full Description
Trust Badges
Visual icons like “Secure Checkout” that build trust during checkout. Read Full Description
U
Upselling
Encouraging customers to purchase higher-end products or upgrades. Read Full Description
User Generated Content (UGC)
Content created by customers or users, such as reviews, photos, or videos. Read Full Description
V
Voice Commerce AI
Technology that enables shopping via voice assistants like Alexa. Read Full Description
W
White Label Dropshipping
A dropshipping model where products are sold under a supplier’s standard branding. Read Full Description
Winning Product
A trending product with proven high demand and sales potential. Read Full Description
WooCommerce
A WordPress plugin that enables eCommerce functionality. Read Full Description
Y
Year-over-Year (YoY)
A metric that compares business performance over the same period in consecutive years. Read Full Description
Yotpo
A Shopify app offering reviews, loyalty programs, and UGC solutions. Read Full Description
Z
Zik Analytics
A research tool for dropshippers that helps find winning products, analyze competitors, and track trends. Read Full Description
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Kandey
1 day ago
rating stars

This tool made naming my store a breeze! Within minutes, I had a list of unique, memorable names that perfectly fit my brand. It was fast, easy, and took the guesswork out of the process. I was ready to launch in no time!

Emma
June 4
rating stars

"Naming my ecommerce store used to be stressful, but this tool made it simple. I got instant suggestions that were spot-on for my brand. It was quick, easy, and helped me find the perfect name in no time! This is a lifesaver!”

Jared
2 days ago
rating stars

I had no idea where to start with naming my store, but this tool gave me a list of great ideas in just a few clicks. The names were unique, easy to remember, and perfect for my business. It saved me so much time!”

Jared
2 days ago
rating stars

“I like your flow. It's a lot of great information, and the pace and tone keeps me engaged and it's understandable. I feel like I can succeed. The 30 drop shippers list, the automation, and on and on. It takes the guesswork out of the process.”

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Examples of our Pre Built Dropshipping Stores

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Clothes
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Sport & Fitness
Sport & Fitness 89% (1087)
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Home & Garden
Home & Garden 100% (83)
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Pets
Pets 100% (83)
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Electronics & Gadgets
Electronics & Gadgets 100% (83)
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Frequently asked questions

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