Shopify Markets

Shopify Markets is Shopify’s built-in tool for selling internationally. It lets store owners create region-specific experiences with local currencies, languages, pricing, and domains, all managed from a single Shopify admin.

Before Shopify Markets, selling in multiple countries meant running separate stores for each region, doubling costs and complexity. Now, this tool consolidates everything into one place.

Shopify Markets in Detail

With Shopify Markets, you set up a “market” for each region you want to sell in. For each market, you can configure:

• Local currency. Prices automatically convert to the shopper’s local currency. You can also set fixed local prices (like £29.99 instead of a converted £28.37) to look more professional.
• Language. Shopify Markets includes a native language switcher. You can add manual translations or use a translation app.
• Domain structure. You can show different regions on subfolders (like yourstore.com/en-gb/) or country-specific domains. Subfolders are generally better for SEO because they keep all your domain authority in one place.
• Market-specific pricing and catalog. Set different prices per region and choose which products appear in each market. For example, you could exclude products that can’t be shipped internationally.
• Duties and taxes. Markets can automatically calculate import duties and taxes at checkout, so international shoppers aren’t surprised by extra fees when their order arrives. This is one of the top causes of international cart abandonment (when a shopper adds items to their cart but leaves without buying).

Together, these features allow sellers to create a localized shopping experience for customers around the world without managing separate stores. Instead of building different websites for each country, sellers can adapt pricing, language, products, taxes, and checkout experiences from a single Shopify admin. This makes international expansion simpler, improves customer trust, and can lead to higher conversion rates in global markets.

Shopify Markets vs. Managed Markets

Shopify offers two levels of international selling support:

1. Shopify Markets (standard) is self-managed. You handle payments, tax compliance, and fulfillment. It’s included on all plans with no extra transaction fees beyond standard Shopify Payments rates.
2. Managed Markets (formerly Markets Pro) is a hands-off option powered by Global-e. Global-e acts as the official seller in each country on your behalf, handling duties, taxes, and local payment methods. It charges a transaction fee (3.25–3.5%, depending on plan) and requires Shopify Advanced or Plus.

Choose standard Markets if you want full control and lower fees. Choose Managed Markets if you’re selling into countries with complex tax rules and want someone else to handle compliance.

Why Is Shopify Markets Important for eCommerce Sellers?

Selling internationally is one of the fastest ways to grow an eCommerce business, but customers are far more likely to buy when the shopping experience feels local. Seeing prices in their own currency, browsing in their preferred language, and knowing taxes and duties upfront can significantly increase trust and conversion rates.

For dropshippers and online sellers, Shopify Markets removes many of the traditional challenges of international expansion. Instead of creating separate stores for each country, you can manage multiple regions from a single Shopify store while customizing pricing, languages, products, and checkout experiences for each market.

A smart strategy is to start with a market where you already have an interest. Review your analytics to identify countries sending traffic to your store, create a localized experience for those visitors, and then expand into additional markets as demand grows. This allows you to scale internationally without the complexity of managing multiple storefronts.

Frequently Asked Questions

Does Shopify Markets cost extra?

No, Standard Shopify Markets is included with all Shopify plans at no additional cost. Managed Markets (formerly Markets Pro) charges a transaction fee and requires an Advanced or Plus plan.

What’s the difference between Markets and a second Shopify store?

A second store means separate subscriptions, separate product catalogs, and separate admin panels. Instead, Shopify Markets lets you manage all regions from one store — saving money and reducing operational complexity significantly.

How do I know which country to target first with Shopify Markets?

To know which country to target first with Shopify Markets, check your Shopify analytics for where your existing international traffic is coming from. Expanding into a region that’s already showing organic interest will typically deliver faster results than targeting a completely new market from scratch.