Daragh Nener-Lally is an SEO and AI Search Pro who builds organic growth for international brands. Daragh works on search and LLM visibility at AutoDS. Originally from Ireland, he's also spent some time living in Germany and has previously worked on organic growth at a leading digital marketing agency and in-house at the global AdTech company, Taboola. He managed SEO for 888sport in Italy and Spain, and also led the organic launch of the brand in Denmark and Romania. Daragh worked in television before entering the world of ecommerce, digital marketing and SEO. Daragh is married with two kids and does CrossFit and plays rugby in his spare time. Connect with Daragh on LinkedIn and X.