Daragh Nener-Lally is an SEO and AI Search Pro who builds organic growth for international brands. Daragh works on search and LLM visibility at BuildYourStore and AutoDS. When it comes to selling platforms, Daragh opened his first eBay account in 2004, where he sold concert tickets at a small markup. He became interested in SEO, and started playing around with sites on WordPress. The affinity never left, and he's worked mostly with WordPress ever since, while getting much deeper into SEO and more recently, AEO/GEO. He's worked with brands such as 888sport, Taboola, AON and eToro. Originally from Ireland, Daragh is married with two kids and does CrossFit and plays rugby in his spare time. Find links to Daragh's profiles on LinkedIn and X here.