BuildYourStore continues to remove friction from the path between “I want a store” and “I’m selling.” In Q2, we rolled out changes that cut the store-creation funnel down to its essentials, from automatic store creation to a one-click claiming experience. The mission remains the same: get sellers from signup to a live, ready-to-sell store as fast as possible.
Key Product Releases in Q2 2026
With continued investment in reducing funnel friction, Q2 was all about making store creation feel instant. This included two major releases: BuildYourStore Funnel Improvements and a redesigned one-click claiming experience.
BuildYourStore Funnel Improvements
Store creation now happens automatically as the default flow for all BuildYourStore users, removing the manual hand-off step that used to sit between signup and a finished store.
Alongside this, EZStore, a partner platform, is being migrated onto the same shared BuildYourStore backend, with its own branding kept intact. Consolidating both products onto shared infrastructure means new features and fixes reach every seller faster, regardless of which entry point they came through.
A Smarter BuildYourStore’s key features:
- Automatic store creation. No more manual store setup or hand-off steps. The store is created and transferred automatically as part of signup.
- One shared backend. BuildYourStore and EZStore now run on the same store-creation service, so improvements ship to both at once.
- Faster time to live. Removing the manual steps means sellers reach a working store in a fraction of the time.
A Smarter BuildYourStore’s use cases:
- Sellers who want a working Shopify store without touching Shopify’s own setup flow.
- Partners running EZStore who now benefit from the same store-creation improvements as BuildYourStore.
- Anyone who previously dropped off during the manual hand-off step.
Claim Your Store In One Click
BuildYourStore tested a radically simpler version of its core funnel: instead of asking sellers to create a Shopify account, copy-paste their store URL back, and manually install the BuildYourStore app, the store is already built. The seller just claims it.
The results, since April 29, 2026 (variant vs. control):
- +42% paid trials
- +49% free trials
- +22% returned from Shopify
The logic behind it: the user isn’t starting something from scratch; they’re claiming something that’s already theirs. That reframing alone moved every core metric in the funnel.
Claim Your Store’s key features:
- Pre-built stores. The store already exists by the time the seller sees the offer.
- One-click claiming. No account creation, no copy-pasting URLs, no manual app installs.
- A/B tested at scale. Rolled out only after proving a clear lift across paid trials, free trials, and return rate from Shopify.
Claim Your Store’s use cases:
- Sellers who want to skip Shopify’s own account-creation flow entirely.
- Anyone testing a niche who wants to go from idea to live store in minutes.
- Sellers who started the Shopify flow elsewhere and are coming back to finish.
BuildYourStore Latest Updates
Beyond the two headline releases, BuildYourStore kept shipping on several other fronts:
- Shopify App Store Support. Users arriving via the Shopify App Store now skip the connect-store step entirely and go live right after payment.
- Marketing Claim-Flow Test. A streamlined path from landing page to a fully registered BuildYourStore account, cutting out unnecessary steps in between.
- Delete Account. Self-serve, permanent account deletion is now available, in line with GDPR requirements.
- Store Creation Service. A new shared infrastructure now powers store creation across BuildYourStore, OLS, and AutoDS, the same foundation behind this quarter’s funnel improvements.
- Attribution Improvements. The “How Did You Hear About Us?” survey was refined, and a tracking regression affecting Braze data was fixed.
What’s Coming in Q3 2026
Looking ahead, here’s what’s on the roadmap for next quarter:
- Optimizing the mobile experience. Mobile currently converts far below desktop, and Q3 is focused on rebuilding the BuildYourStore mobile flow to close that gap.
- Friction-free AutoDS signup. Work is underway to let sellers pay for AutoDS with a credit card directly from the BuildYourStore funnel, and to register AutoDS users straight from Shopify Admin, no separate signup required.
- Local currency payments. EUR/GBP pricing is being tested across checkout, with matching invoices planned, to increase trust and approval rates for international sellers.
Conclusion
Q2 2026 was about stripping BuildYourStore‘s funnel down to what actually matters: a store that’s ready before the seller even asks for it.
Between automatic store creation and a one-click claiming flow that measurably outperformed the old process, BuildYourStore is closing the gap between curiosity and a live store. Q3 keeps pushing in the same direction, with a sharper focus on mobile, payments, and more!
