Most Shopify store owners spend more time digging through dashboards than actually acting on data. Knowing what’s selling shouldn’t take five clicks and a moment of existential doubt, but Shopify’s analytics aren’t exactly intuitive when you’re first getting started. Whether you launched your store manually or used an AI tool like BuildYourStore to get up and running fast, tracking product sales quantities is one of the most important habits you can build early.
In this guide, you’ll learn exactly where to find your product sales quantity data in Shopify, how to filter it by date range, and how to use that information to make smarter restocking, pricing, and ad spend decisions.
Where Shopify Stores Product Sales Data
Before diving into the steps, it helps to understand where Shopify actually keeps your product sales quantity data. There are two places where this information lives: the Analytics dashboard overview and the more detailed Analytics > Reports section.
The dashboard gives you a quick units sold snapshot for a daily pulse check, but it lacks per-product granularity. To see exactly how many units of each individual product you’ve sold, you need the Reports section.
Inside Reports, the key report is called Total Sales by Product. This is where quantity-per-product lives, broken down by product title, net quantity, gross sales, discounts, returns, and net sales. It’s the single most useful report for understanding what’s actually moving in your store.
💡 Pro Tip: Report availability can vary by Shopify plan. If you don’t see a specific report, check your current plan’s access level before assuming the data doesn’t exist.
Step-by-Step: How To See Quantity of Products Sold in Shopify
Finding your product sales quantity in Shopify takes just a few clicks once you know where to look. The process below works for any Shopify store, whether you set it up manually or used a tool to build a Shopify store with AI.
1️⃣ Open Your Shopify Admin and Navigate to Reports
Log in to your Shopify admin at admin.shopify.com. In the left sidebar, click Analytics, then click Reports. This takes you to Shopify’s full library of available reports.
From here, click the Category filter at the top and select Sales. This narrows the list to all available sales reports, making it easier to find what you need without scrolling through unrelated data.
2️⃣ Open the Total Sales by Product Report
From the filtered report list, click Total sales by product. This report breaks down your sales data by individual product and shows several columns: product title, net quantity, gross sales, discounts, returns, and net sales.
The column you care about most is Net quantity — the number of units sold after subtracting returns. It gives you a clean, accurate count of how many units actually left your store. Note that shipping costs are excluded from this report by design, so the numbers reflect pure product sales.
3️⃣ Filter by Date Range and Other Dimensions
Use the date picker at the top of the report to set custom date ranges. You can choose presets like the last 7 days, the last 30 days, or set a completely custom range. This is essential for tracking performance over specific periods, like a product launch week or a holiday sale.
You can also add filters for product type, vendor, or sales channel to narrow your view. The Compare feature lets you see period-over-period changes, so you can instantly spot whether a product is trending up or down.
For even more granular data, check out the Total sales by product variant report. This breaks things down to the SKU level, showing you exactly which sizes, colors, or configurations are selling best.
4️⃣ Export Your Sales Data to CSV
Once you’ve filtered your report, click the Export button at the top of the report. You’ll get the option to export the current page or the full report.
The exported CSV file opens in Google Sheets, Excel, or any spreadsheet tool — useful for sorting products by quantity sold, building performance charts, or sharing data with a business partner. If you need to bring new products in at the same time, you can also import products via CSV to keep your catalog in sync.
💡 Pro Tip: Check your Total Sales by Product report every week. Products that sell 5+ units in the first two weeks are worth doubling down on with paid ads.
Other Ways To Check Products Sold on Shopify
The Total Sales by Product report is the most comprehensive option, but it’s not your only one. Depending on what you need, these alternatives can save you time.
☑️ Individual product insights
Go to Products in your Shopify admin, select the product, and scroll down to the Insights section. This shows recent sales data for that specific item, including units sold and revenue. It’s available on all Shopify plans, making it a solid option for quick checks.
☑️ Shopify dashboard units sold card
The Analytics overview page includes a units sold widget. Click on it for a quick snapshot of total units sold across your store. The detail is limited compared to the full report, but it’s fast.
☑️ Third-party reporting apps
Tools like Mipler or Report Pundit offer more granular product sales reports with additional filters. These work well for stores with large catalogs that need custom report views or automated scheduled reports that Shopify’s native tools don’t provide.
☑️ Shopify API
For technically advanced users, Shopify’s Admin API provides order and line item data programmatically. Overkill for most store owners, but if you’re building custom dashboards or integrating sales data with other tools, it’s the most flexible option available.
How To Use Product Sales Data To Grow Your Store
Now that you can pull your sales data from Shopify, the next step is turning those numbers into decisions. Here are four practical ways to put your product sales quantity data to work.
⚡ Identify winners and cut losers
Products with high units sold and low return rates deserve more ad spend and better placement on your homepage. Products that barely move after 30 days should be replaced with better performers. Your data will tell you this clearly if you look at it honestly.
Make smarter restocking and pricing decisions
Quantity trends help you anticipate demand before stockouts happen. If a product’s sales are climbing week over week, increase inventory before you run out. If sales flatten, consider a small price drop or a bundle offer before the product goes stale.
⚡Validate your niche
If your top sellers cluster around one product category, that’s a signal to go deeper. Your sales data is real market feedback, not guesswork. Use it to decide whether to expand your catalog in a winning direction or pivot away from categories that aren’t gaining traction.
⚡Inform your next product additions
Sales data reveals gaps in your catalog. Look at what customers want that you don’t carry yet. If you launched with BuildYourStore’s pre-loaded winning products, your first 30 days of data will tell you exactly which niches your audience responds to. Pairing that insight with a solid traffic strategy helps, too: driving traffic to your Shopify store through organic channels compounds over time alongside your ad spend.
Frequently Asked Questions
How do I see how many total products I’ve sold on Shopify?
Go to Analytics > Reports > Total Sales by Product in your Shopify admin. The Net quantity column shows the number of units sold after subtracting returns. You can filter by date range to see totals for any specific period.
Can I see products sold on Shopify’s Basic plan?
Yes. The Basic Shopify plan gives you access to the Analytics dashboard, which includes a units sold summary. You can also check individual product Insights in the Products section, available on every plan. Keep in mind that report availability varies by plan, so check your plan’s details if you don’t see a particular report.
How do I find my best-selling products on Shopify?
Open the Total Sales by Product report and sort by Net quantity in descending order. This instantly shows your top sellers. If you’re just starting out, BuildYourStore pre-loads your store with 10 winning products selected based on current market demand, so you’re not guessing from zero.
Can I export Shopify sales data to a spreadsheet?
Yes. Open any sales report in Shopify, click Export, and choose CSV format. The file opens in Google Sheets, Excel, or any spreadsheet tool, making it useful for creating custom charts, sharing data with partners, or tracking performance over time.
Conclusion
Understanding how to see the quantity of products sold on Shopify is one of those things that feels small until you realize how much of your business depends on it. Restock decisions, ad spend, niche validation. It all flows from knowing what’s actually selling. The tools are there; it’s just a matter of making them a weekly habit rather than a monthly scramble.
If you haven’t launched your store yet, or you’re thinking about starting fresh, BuildYourStore gets you live in minutes, pre-loaded with winning products, so you have real data to work with from day one. The BYS blog waits for you:
- How to dropship on Shopify — New to Shopify? This guide walks you through the full setup process, from choosing a niche to getting your first order.
- How to start a Shopify store fast — Ready to launch? Learn how to build a live Shopify store in minutes with an AI-powered setup.
- AI dropshipping store builder guide — Already selling? See how AI tools handle product sourcing and store setup so you can scale faster.
